Xavier Buyse Comes up with a Cleverer Way to Advertise
With modern technology it’s much more feasible to target “smart ads” specifically to people who want them. Something Xavier J. Buyse Consejero Delegado at ADS Media has successfully taken advantage of. And best of all, you can do this for a fraction of the price of mass-market.
It’s fair to say that the world is saturated by advertising noise. For decades advertisers have been looking for ever more ingenious ways to try and let people know their products exist — only to find their voices subsumed in a sea of similar efforts created by a multitude of other advertisers trying to do an identical thing. This is where Mobile Ad industrys Xavier Buyse has done so well with mobile advertising. What this means is, businesses have been paying big bucks to be ignored. In the modern era, inspired by the Internet’s capability to do a more efficient job of targeting prospects and quantifying the results, advertisers are dreaming up ingenious ways to break through the white noise and connect with potential customers at a fraction of the cost.
Though the advertising revolution got started online, a lot of of the pioneering techniques are already making their way onto billboards and even into peoples pockets around the globe with the advent of mobile advertising, like Xavier Buyse from ADS Media has developed. It’s the marketers dream that in the near future companies will be able to routinely and inexpensively embark on advertising campaigns that target the right correct people — and hardly anyone else, with engaging, hard-to-ignore messages that can follow people via new high-tech media into their cars, offices, living rooms, and bedrooms. For companies that master the new strategies, the resulting reward is potentially massive: a big leap forward in customer mindshare, while holding the line on marketing costs. And whereas the large developments in marketing technology once favoured established businesses like Procter & Gamble, which could afford to mass-market its advertising campaigns, the new techniques are much more affordable for all. In the long run it is very likely that, we can reduce the cost of advertising in half while keeping up customer response.
Ad agencies of the modern epoch are more often than not reside in a network of cafes and art galleries in a major city more trendy area, the offices will have the underground, slightly alternative appearance you’d expect of a boutique advertising agency. apart from the fact that where the halls of other agencies regale visitors with giant cut outs of their all-important creative, the more boutique mobile advertising agencies have proudly plopped an impressive looking bank of digital servers front and centre against the exposed concrete walls. It’s representative of the agency’s sensibilities and to a shift in the advertising industry in general.
